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    We are on a mission to help parents critically evaluate their children's digital access. We want to ensure it's in the right way and at the right time.

    Every afternoon, the school pickup conversations would revolve around the frustrations and negative impacts that technology, social media, gaming and messaging apps were having on our children.
    Bullying. Addiction. Bad behaviour. Lack of physical activity. And the list went on.
    But instead of complaining, we started working on a resource to help parents: a place for them to go to inform themselves so they could start getting a strategy in place, set some boundaries and regain control.
    What We Do
    We provide access to articles, research, information and opinion all in one place to enable you to make the decisions about the timing of giving your child access to the world that are right for you, your child and your family.

    Our Guiding Principles

    We understand that everyone's needs and families are different.

    Respect

    We value our differences and allow others to express themselves. We understand that one size does not fit all.

    Education

    Knowledge is power and sharing knowledge is true power. We will always strive to provide the knowledge you need to turn your knowledge into power with action.

    Simplicity

    We will make our messages simple so you can make your decisions faster.

    Passion

    We care about what we do and how we do it because we believe the outcome is really important.

    Empathy

    We understand the emotional, mental and social challenge of today's world. We are there facing these challenges with you.

    Child-focussed

    Everything we do is about improving the mental, emotional, social and physical well-being of our children. We commit to this responsibility everyday.

    Trust

    We build trust and confidence by providing information on our challenges and always on your child's well-being.