EU regulators are looking into a wave of social media videos promoting extreme thinness under the hashtag “SkinnyTok” to assess whether TikTok is doing enough to protect kids online.
In past weeks the “SkinnyTok” trend has flooded TikTok as users post videos offering weight loss tips and show emaciated young women promoting extreme diets. The videos have racked up millions of views as medical experts warn of a dangerous Gen Z rebrand of pro-anorexia communities that first surfaced online two decades ago.
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