And the Oxford Word of the Year 2024 is…
brain rot
(n.) Supposed deterioration of a person’s mental or intellectual state, especially viewed as a result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging. Also: something characterised as likely to lead to such deterioration.
OUP -> Read more about why the OUP chose the word
Earlier this year, the Newport Institute in the US published advice online about how to recognise and avoid ‘brain rot’.
